Ip Management Software

How Much Is My Intellectual Property Worth? Setting A Value On Your Ip?

While no standardized way exists to fully and accurately assess the monetary worth of your IP, you should have a sense of its real value. Several valuation models exist (some of which are more scientific than others) that are widely accepted. Here are just a few:

Fair value measurements – Here you are basically asking, “What would a third party be willing to pay?” This analysis uses objective measurements such as price per engineer who created the technology, price per patent, licensing fee per brand recognition rate and price per unit generated from IP assets. This method is relatively simple and easy to use, but it might not produce enough data points to accurately reflect how much your IP is actually worth.

Present value of expected future cash flows – This approach is based on discounted cash flows. Essentially, you examine past revenue that can be tied to your IP such as licensing fees, royalties and product sales revenue. You then use that data as a basis for forecasting future revenues. The resulting forecast is discounted by the costs associated with the IP, which can include things like maintenance fees, defense costs and any potential future investments in the existing IP. This method is more accurate than the fair value measurement, but it can produce considerable uncertainty regarding the revenue forecast.

Option pricing models – Option pricing models are so called because they were originally developed to assess the value of stock options. In this case a patent is treated as an option on future technology. The most popular model is the Black-Scholes model, which—when adapted for patents—considers things such as remaining development costs, the market value of the underlying products and variance of product value return. This method is much more scientific than either of the previous methods, which is desirable. There are a number of examples, however, in which the initial analysis has been contradicted by reality because some of the assumptions were simplified so as to make the method easier to wield.

Conjoint and relative utility analysis – This approach also brings science to bear in the assessment of your IP. Using a standard questionnaire a mathematical equation and a sound IP Management Software platform, products and technologies can be evaluated to determine a monetary value. The biggest drawback of this type of assessment is that it can be complicated and assessing an entire patent pool can take considerably longer than other methods.

We share the vision of a standardized valuation model for IP because we believe that Intellectual Property Management is an integral part of your business. Until recently, that hasn’t been widely recognized. It’s an extension of the concept of business intelligence, a concept that’s been around for a while and which is playing an ever-increasingly critical role in business strategy.

About the Author

Innography’s intellectual property management business intelligence, and patent software solutions enables organizations of all sizes and industries to benefit from rapid results and cost savings to manage protect and exploit their patent portfolios.

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